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[平裝] (獸醫管理實踐) 英文版

[平裝] (獸醫管理實踐) 英文版
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作  者/Author: Louise O'Dwyer 著
出  版  社/Publisher: Butterworth-Heinemann
中文書名/Chinese Title: 小動物傷口處理:獸醫護理與技術人員實踐指南
ISBN: 9780750688314
出版時間/Publication Date: 2007-06-18
版  次/Edition: 1
頁  數/Pages: 168
裝  幀/Format: 平裝尺寸及重量/Dimensions & Weight: 15.49x0.76x23.37cm
正文語種/Language: 英文

內容簡介 Book Description Interest in management as a specialist subject for veterinarians and those owning and running veterinary practices has developed considerably over the last decade; and is reflected in the second edition of "Managing a Veterinary Practice". Good management is essential to the success of every veterinary practice. As small businesses in a competitive marketplace, the successful practices will be those that are able to respond quickly and effectively to the ever-changing needs and expectations of their clients. Responding quickly and effectively to change in this manner requires a deep understanding of and ability to work from classic business principles. This internationally appealing edition has been largely rewritten and contains new, updated information on leadership, the role of a manager, basic financial management, marketing, communication within the practice, and how to achieve good client compliance, as well as much sound practical advice from the author. Aimed at practice owners and managers, and those with a vested interest in understanding business management in veterinary practice, the book explains the core principles involved in running a business. Big Business concepts are explained in practical and applied terms to fulfil small business needs using examples from a wide variety of sources, including internationally recognized business management experts such as Peter Drucker, David Maister, Stephen Covey and Michael Gerber.

媒體評論 Book ReviewsIf you purchase only one textbook for large animal practice, be your work mainly equine or farm animal, this is the one you should buy. This is a truly global large animal veterinary medicine textbook, while retaining its relevance to UK and Irish practitioners.

It is suitable as a reference book for students, general practitioners and specialists alike, and is well worth the price as a comprehensive review of large animal medicine. Veterinary Record, February 2009

目錄 Table of Contents1. Leading change 2. Creating a successful business 3. Managing the economy in your vet clinic 4. What leaders really do 5. What does a practice manager do? 6. Effective communication: the vital link 7. Understanding your staff - what makes people tick 8. Developing your practice team 9. Marketing your practice 10. Professional retailing in practice 11. Understanding your clients 12. Achieving excellence in client service 13. Compliance: the art of making effective recommendations 14. Role of wellness healthcare in veterinary practice 15. The future of veterinary business Appendix 1 Telephone skills Appendix 2 Planning and managing effective team meetings Appendix 3 External lecturing Appendix 4 Process mapping and quality control Appendix 5 Setting fees in practice Appendix 6 Practice promotional literature Appendix 7 Conducting market surveys Index

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